Sunday 25 September 2016

Are Munich really worth £100m less than Man United? Bayern agree 10-year kit deal with adidas worth €900m

Published 29/04/2015 | 13:28

Bayern Munich players leave the pitch dejected after losing to Borussia Dortmund in the German Cup (DFB Pokal) semi-final soccer match in Munich, Germany April 28, 2015
Bayern Munich players leave the pitch dejected after losing to Borussia Dortmund in the German Cup (DFB Pokal) semi-final soccer match in Munich, Germany April 28, 2015

Bayern Munich have signed a new 10-year extension with German sportswear giant adidas, reported to be worth €900million.

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The extension takes the agreement between the two clubs through to 2030, but represents a figure well below the €1bn, 10-year deal Manchester United signed with the brand last July.

The deal is one of the biggest in football, worth way more than Arsenal's £30m-a-year sponsorship with Puma and Chelsea's deal with adidas, also worth around £30m-a-year.

“With this extension of the contract until 2030 Adidas will continue its long partnership with FC Bayern Munchen,” said Adidas spokesman Oliver Bruggen.

Adidas owns 8.33 per cent of Bayern and Bruggen added they would "in the future continue to work on co-operations with top teams and federations in international football".

The deal was announced shortly before Bayern went out of the DFB-Pokal Cup to rivals Borussia Dortmund after missing all for of their penalties.

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