The Magpies will reach the knockout stages of the Europa League if they can beat Portuguese outfit Maritimo at St James' Park tonight, and that will ensure their first foray into European competition for five years will extend into the new year.
However, while Pardew's men are unbeaten in Group D and have defeated both Bordeaux and Club Brugge on Tyneside, they have been unable to repeat the domestic form which secured a return to continental action last season amid a rash of injuries and bans which has exposed the relative lack of depth in the squad.
Ajax midfielder Vurnon Anita was the only senior player added to the squad during the summer as Ashley and managing director Derek Llambias stuck to their valuations, although the manager revealed they are well versed on the matter.
Pardew said: "We are all concerned. It's not like it's just heaped on myself and 'get on with it'.
"The managing director and the owner are very conscious of where we are and we are trying to make sure that we look at the period and events leading up to the next window, and we will react from there."