Monday 22 May 2017

England's 'Grand Slam 2011: Onwards' T-shirts binned after Ireland defeat

Mike Norrish

A leaked email from the RFU's official kit supplier has revealed designs for England's hastily-shelved 'Grand Slam Champions 2011' T-shirts.

Bearing the mission statement 'Onwards' and a red rose, the shirts were designed to be worn by Martin Johnson's side on the pitch in Dublin.

"We have commissioned a special limited edition T-shirt to celebrate the England Grand Slam 2011, which we will give to the players when we win against Ireland on Saturday," reads the email sent on Friday by a Nike executive, the contents of which have been seen by Telegraph Sport.

"The T-shirt is inspired by the iconic English rose (like the kit) and 5K units will go into retail at the RFU & NikeTown London after the game.

"In the spirit on owning sporting moments, we will also execute a burst of Digital Out-of-Home activity that will start right on the final whistle in over 20 of London’s most prominent underground stations through Digital Escalator Panels and Cross-Track Projections."

A Nike spokesman said: "We commissioned a celebration T-shirt and a video featuring the players, as we obviously need to plan ahead. It's unfortunate that this email has been leaked, and perhaps the lesson is to be less optimistic in our internal communications."



Telegraph.co.uk

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