Royal Bank of Scotland has extended its sponsorship of the Six Nations rugby union tournament until 2017, deciding that the partnership represented good value for the part state-owned British bank.
The new four-year deal is worth around £43m (€51m) and runs from 2014, an increase from the current figure of around £30m.
The Six Nations is the leading tournament in northern hemisphere rugby and RBS has sponsored it since 2003.
"The (Six Nations) Championship is a source of pride and passion for many of our customers, from the living room to the boardroom," said Gregory Thorpe, RBS head of brand and marketing.
RBS is more than 80 percent owned by British taxpayers afer the government bailed it out during the 2008-09 financial crisis.