MusclePharm link-up with Munster
Munster Rugby have announced a three-year strategic partnership with performance lifestyle sports nutrition company, MusclePharm.
MusclePharm harbours existing partnerships with other world-class sporting organisations, including current Super Rugby champions The Hurricanes, but it is now part of the Munster Rugby team.
Under the terms of this latest agreement, MusclePharm will serve as the official sports nutrition partner to Munster Rugby with the team exclusively supplied with MusclePharm's superior sports nutrition and post-workout recovery supplements.
"Entering into this partnership with Munster Rugby underscores our commitment to serving athletes of all types and all levels with outstanding nutritional supplement products, that complement their sports and lifestyle, while simultaneously furthering our global expansion goals," said MusclePharm CEO Ryan Drexler.
"Furthermore, the addition of another professional sports team to our user base serves to showcase our products' efficacy and ability to adequately support the demanding lifestyles of dedicated athletes everywhere."
Enda Lynch, Munster's head of commercial and marketing, also welcomed the deal and said it is a smart deal for the team.
"Partnering with MusclePharm makes perfect sense," he said. "MusclePharm is a brand known for its high-quality ingredients, commitment to label transparency and, most notably, the results it helps athletes achieve."