Tuesday 27 September 2016

Midlands rugby symposium a success

Published 10/04/2015 | 02:30

The Midlands Rugby Symposium introduced a lot of new ideas to the large attendance in Tullamore RFC
The Midlands Rugby Symposium introduced a lot of new ideas to the large attendance in Tullamore RFC

The Midlands Rugby Symposium introduced a lot of new ideas to the large attendance in Tullamore RFC.

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There were three guest speakers on diverse topics, all vital to the successful running of any modern club.

First up was Sandy Dunlop from Terenure College RFC with his talk on volunteers. His main message is that "Amateurism drives Voluntarism" and if you pay players you change both the ethos and culture of the club for the worse.

Elma Beirne (domestic marketing, Leinster Rugby) then spoke on communication strategy and social media.

A club must get its message out there and Elma advised on the multitude of ways to do so but you must have an agreed strategy.

Finally, Rob Hartnett of Sport for Business had club treasurers and fundraisers listening attentively when he spoke about new revenue streams and in broad terms of fundraising versus sponsorship versus commercial partnerships. You need to target your strengths.

This concludes a busy year for the Area as each club hosted the Mental Health for Youths players 'Sport your Mind' at the start of the season, which was launched by Joe Schmidt. This was followed up by the SafeTalk presentation in each club before Christmas.

Irish Independent

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