Life Style sponsorship boost for ambitious Connacht
Ambitious Connacht have announced a major four-year sponsorship deal with Life Style Sports which will provide the province with a six-figure income boost.
Life Style, who replace outgoing sponsors Mazda, will become the club's official retail partner and will operate Connacht Rugby's online and stadium retail platforms.
"This new partnership with Connacht Rugby is a very exciting development for us all at Life Style Sports," said chief executive Mark Stafford.
"We see the association as so much more than just a logo on the front of a shirt.
"Like Connacht Rugby, LifeStyle are passionate about sport and we are excited to be able to help the club and its fans engage in different ways throughout the year and across the province."
Connacht have recruited aggressively in the transfer market ahead of the new season, spearheaded by the signing of Bundee Aki, a player who they secured by outbidding Munster and Leinster by some €40,000.