INM announced as official media partner of Guinness PRO12 final series
INM has today announced it is the official media partner of the Guinness PRO12's championship series, cementing its position as reaching one of the largest audiences of rugby fans in Ireland across print, online and digital media.
The Irish Independent is the leading daily news title for reaching rugby enthusiasts with 283,000 interested readers; the Sunday Independent is the number one Sunday news title for reaching rugby enthusiasts with 406,000 readers who are interested in the topic and Independent.ie is the country’s leading news site for reaching rugby enthusiasts with 228,000 readers.
The partnership with Guinness PRO12 will allow INM readers unique insights and access to the Championship including access to the closed ‘Captain’s Runs’ at the Aviva Stadium ahead of the Final Series and Guinness PRO12 exclusive highlights each week on INM’s rugby show ‘The Left Wing’, co-hosted by former Ireland star Luke Fitzgerald, and the opportunity to win exclusive prizes to the Final Series.
After the Championship, INM will present the 2017 ‘Try of the Year’ Award at Guinness PRO12 Awards, hold video interviews with each winner and a host of other opportunities to engage with fans and players alike.
“It’s shaping up to be an exciting year for rugby nationally and internationally and our readers are looking for more than match reports and video highlights, our insights and analyses now needs to travel across further platforms than ever before," Fitzgerald said.
"Through this partnership with the Guinness PRO12 Final Series we can take readers with us through all of the drama at a provincial, national and international level.”
Geoff Lyons, Commercial Director, Independent News & Media said: “The announcement of INM’s Guinness PRO12 sponsorship further demonstrates our determination to reach our rugby fans across digital and social media, on and off the pitch. The Irish Independent and Independent.ie has the biggest rugby audience in the country, with 49% of our readers following the sport. This partnership with the PRO12 Final Series is another exciting development for us to take our readers on the exciting journeys of the teams they follow so passionately, across traditional and online platforms.”
Dermot Rigley, Commercial and Marketing Director, PRO12 Rugby, expressed his excitement about the agreement: “Partnering with Independent News & Media for our Final Series is a natural fit for the Guinness PRO12. We have a vibrant, innovative tournament that gets people talking and which makes for great content among the pages of the Irish Independent, Sunday Independent and Independent.ie,” Rigley said.
“The Guinness PRO12 Final takes place in Dublin this year on May 27 and all signs are pointing to a record-setting occasion at Aviva Stadium. In addition, we have three teams in the Champions Cup quarter-finals this weekend and another three in the Challenge Cup knock-out stages.
“When you also take into account the record-setting number of tries that are being scored in the Guinness PRO12, the tournament is in a great place and it’s fantastic that INM can help tell that story across their multi-media platforms,” said Rigley.
Fans can also ensure their place at the Guinness PRO12 Final at Aviva Stadium on May 27 by visiting pro12rugby.com/final or ticketmaster.ie where tickets start at €35.