Friday 30 September 2016

Irish Biltong deal cut and dried

Ronan O'Brien

Published 15/04/2016 | 02:30

With on-field business thriving, Connacht Rugby continue to develop off the paddock as well, and have linked up with Irish Biltong, who have been named as the province's official biltong supplier. Stock photo: Getty Images
With on-field business thriving, Connacht Rugby continue to develop off the paddock as well, and have linked up with Irish Biltong, who have been named as the province's official biltong supplier. Stock photo: Getty Images

With on-field business thriving, Connacht Rugby continue to develop off the paddock as well, and have linked up with Irish Biltong, who have been named as the province's official biltong supplier.

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Biltong is an air-dried meat snack that originated from South Africa hundreds of years ago, but in recent times it has entered sporting circles as a way to healthily boost players' protein intake.

Biltong is made by marinading beef in a special spic mix, allowing it to air dry before it is cut into thin strips to be eaten as a healthy snack, what is high in protein and low in sugar and fat.

Irish Biltong is a family-owned business owned and managed by Noreen Doyle and her husband John from their farm in Co Kildare. They will provide Connacht players with the finest of 100 per cent Irish gourmet beef snacks.

Speaking at the announcement, former Connacht and Ireland rugby player Gavin Duffy, who is now Sponsorship Manager at Connacht Rugby, welcomed the new link-up with the up-and-coming Irish company.

"Connacht Rugby are delighted to have Irish Biltong become the official supplier of biltong to the team.

"Irish Biltong is a healthy meat product many of the players are already incorporating into their diet be it as a snack when they are on the go or after training for recovery.

"So there is a natural fit already established and we look forward to working with Noreen and her team over the coming year," said Duffy.

This latest deal with Irish Biltong comes hot on the heals of Connacht's recent partnership with Good4U foods, a Sligo-based company, who are the province's official snack food provider.

Irish Independent

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