Sport

Thursday 21 August 2014

Paddy Power offers clean urine swap in Giro publicity stunt

Declan Whooley

Published 11/05/2014 | 15:14

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During the Giro d'Italia's final stage in Ireland, Paddy Power offered cyclists the chance to cross the line with confidence thanks to their Clean Urine Swap stand. Located well out of the watchful eye of race officials, cyclists had the chance to whiz by and grab a little helping hand for those tense moments after the finish line.
During the Giro d'Italia's final stage in Ireland, Paddy Power offered cyclists the chance to cross the line with confidence thanks to their Clean Urine Swap stand. Located well out of the watchful eye of race officials, cyclists had the chance to whiz by and grab a little helping hand for those tense moments after the finish line.
During the Giro d'Italia's final stage in Ireland, Paddy Power offered cyclists the chance to cross the line with confidence thanks to their Clean Urine Swap stand. Located well out of the watchful eye of race officials, cyclists had the chance to whiz by and grab a little helping hand for those tense moments after the finish line.
During the Giro d'Italia's final stage in Ireland, Paddy Power offered cyclists the chance to cross the line with confidence thanks to their Clean Urine Swap stand. Located well out of the watchful eye of race officials, cyclists had the chance to whiz by and grab a little helping hand for those tense moments after the finish line.
During the Giro d'Italia's final stage in Ireland, Paddy Power offered cyclists the chance to cross the line with confidence thanks to their Clean Urine Swap stand. Located well out of the watchful eye of race officials, cyclists had the chance to whiz by and grab a little helping hand for those tense moments after the finish line.
During the Giro d'Italia's final stage in Ireland, Paddy Power offered cyclists the chance to cross the line with confidence thanks to their Clean Urine Swap stand. Located well out of the watchful eye of race officials, cyclists had the chance to whiz by and grab a little helping hand for those tense moments after the finish line.

The Irish bookmakers made the most of the Giro moving to Dublin with a cheeky reminder of the sport’s murky past.

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The sport has been tarnished in recent years with widespread doping. and Paddy Power - always keen to make the most of a situation - made a trademark pop today.

The ‘Clean urine Swap Stand’, located away from the watchful eye of race officials, allowed any competitor to cross the finish line with a clean sample.

Cyclists had the chance to whiz by and grab a little 'helping hand' for the tell-all test after the finish line.

Day Three is the final stage in Ireland before the tour moves to Italy.

Never one to let an opportunity pass, Paddy Power seized the opportunity to publicise the brand in a typically humourous way.

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