McLaren to break the mould and launch 2014 car online only
The decision follows a recent trend in the sport of virtual launches, partly to cut costs but also to minimise disruption at a time when all the factory is working flat out to be ready for the new season
This year sees major rule changes, with a new V6 turbocharged engine and energy recovery systems replacing the old V8, and teams have considerable technical challenges to overcome.
The first of three pre-season tests will start in Jerez, southern Spain, on Jan. 28 with the first race in Australia on March 16.
The Woking-based team went through the entire championship without a single podium finish, their worst performance since 1980.
Since then, Mexican Sergio Perez has left and been replaced alongside 2009 world champion Jenson Button by 21-year-old Danish rookie Kevin Magnussen.
McLaren are also due to announce a new title sponsor in place of mobile phone company Vodafone.