F1 viewing figures on the up
Formula One's global television audience increased to 527 million people over the course of last season.
The rise in numbers came as a result of additional coverage of live free practice, additional qualifying and race programming that were added to schedules around the world.
In conjunction with one of the most exciting finishes to a season in F1's history, over 16,000 hours of coverage were broadcast to 187 countries, with growth in nine of the 11 largest TV markets.
Across Europe, many of Formula One Management's (FOM) broadcast partners reported their highest race audiences for a number of seasons.
F1 supremo Bernie Ecclestone said: "Whilst 2010 delivered some great things, 2011 promises even more as Formula One seeks to build upon the foundations laid in our emerging markets and enthral our audiences across the world."
F1 is due to be screened in high definition for the first time this season, with all of FOM's broadcast partners being offered HD coverage of all sessions.