Energy drinks coming under scrutiny
Published 07/01/2013 | 05:00
One of the many fads to come into Gaelic games, indeed all sports, is the necessity to have a bottle of some energy drink by your side at all times.
We even see players having a bottle in their hands during the parade before big games at Croke Park and elsewhere.
The stated aim is to avoid dehydration and boost energy levels and players usually stock up on liquids in the dressing-room – be it water or energy drinks.
In the ' New York Times' last week there was a major report on the worth of these energy drinks and it was not very flattering.
Many of the drinks are household names and have been among the greatest marketing successes of the modern world, with sports people believing they provide a physical and mental edge.
But the American Food and Drug Administration are now putting these drinks under scrutiny and some eminent medical people claim that, apart from caffeine, the drinks have little or no benefit for consumers.
Apparently, a cup of coffee is as useful as any of these energy drinks to boost your energy levels.
It will be interesting to see if the huge usage of such energy drinks among GAA players will be altered by these reports.