WATCH - Tom Brady's visibly upset after game jersey 'stolen' following stunning Super Bowl comeback win
Tom Brady is already missing his Super Bowl game jersey after it appeared to be stolen from his locker in the immediate aftermath of the match.
To say the jersey is a collector's item would be an extreme understatement, with Brady leading the New England Patriots to a fifth Super Bowl triumph under his stewardship - a record for a quarterback.
Agitated at initially being unable to find his prized shirt, Brady later lamented his loss in more relaxed fashion as he embraced Patriots franchise owner, Robert Kraft.
"Did anyone see my jersey? I put it in my bag. I absolutely, one-hundred-per-cent put it in the bag," Brady had insisted.
Accepting the loss, he added: "It is going to be on eBay soon, I guess."
Brady secured a record fourth Super Bowl most-valuable-player (MVP) award as he led one of the most remarkable comebacks in the history of American football's showpiece finale.
'Tom Terrific' bolstered his claim to being the greatest player of all time by driving his side back from a 28-3 deficit in the third quarter to defeat the Atlanta Falcons 34-28 in overtime.
With the Patriots' running game neutralised, it was left to quarterback Brady to fire his team back into contention - smashing another Super Bowl record with his 466 passing yards.
US president Donald Trump tweeted his congratulations to Brady in the aftermath, writing: "What an amazing comeback and win by the Patriots. Tom Brady, Bob Kraft and Coach B are total winners. Wow!"
If Brady's enthusiasm has been dimmed by the loss of his most precious memento, perhaps the ecstatic celebration and pitch invasion by his wife - supermodel Gisele Bündchen - will help stir fonder reflections in the days, weeks and years ahead.