UFC coach John Kavanagh fumes at 'insensitive and stupid' Reebok t-shirt for 'Ireland' fans
Conor McGregor's coach John Kavanagh has helped force Reebok to remove a t-shirt from its website which included a picture of the 26 counties and the message 'show your UFC territorial allegiance'.
The insensitive apparel was posted on Reebok's website and the man behind the success of the SBG team was clearly outraged once he saw it online.
He explained on Twitter that his girlfriend is from Belfast and that the t-shirt was very ill-considered.
The t-shirt has since been removed.
only seeing this now. its about the dumbest idea i've ever seen. working on it. pic.twitter.com/3FiCA1gj8y— Coach Kavanagh (@John_Kavanagh) October 21, 2015
An incredibly insensitive stupid divisive idea. Its removed by the end of the day or SBG is gone. I expect a sincere apology to Irish fans.— Coach Kavanagh (@John_Kavanagh) October 21, 2015