Niamh Horan: Blood, sweat but no tears now for McGregor the multi-millionaire
Shopping sprees, limos and private jets are all part of life for the UFC champion
From private jets, to presidential suites, diamond-encrusted watches and kicking back in the Mac mansion, welcome to the unashamedly flamboyant world of Irish UFC champ Conor McGregor.
His lifestyle snaps are a collage of designer gear and five-star locations as he shows the Irish back home how far he has come from his days as an apprentice plumber.
Calling himself 'The King', the world champion isn't shy about showcasing what years of blood, sweat and single-mindedness have earned.
"The world is mine" and "it's nice at the top" are just some of the one-liners the 27-year-old throws out as he flaunts his wealth to his 625,000 followers.
Posing with stacks of dollar bills, the Dubliner could give boxer Floyd Mayweather a run for his money for braggadocio.
One picture shows him holding wads of cash, with the caption: "This week's profit tower stacks of dollars", while another has him kicking back with a friend on a private jet en route to Boston with their nicknames "Mr Bundles O'Cash and Mr Abramovich" posted underneath.
On another private flight to California, he calls himself 'The Celtic Tiger'.
And once he lands at his glamorous destinations, only the best will do for McGregor.
The famous 4,400sq.ft Cherry Suite at the Red Rock Casino is just one of the penthouses he has enjoyed with long-term girlfriend Dee Devlin. With dual master bedrooms, sweeping views of the Las Vegas Strip, Swarovski crystal chandeliers, a 10-foot Jacuzzi and a glass-enclosed 'rain' shower taking pride of place in the middle of the room, it has earned a reputation for the best party suite in Vegas.
McGregor is also bringing his devoted girlfriend, Dee Devlin, along for the ride and treating her to his winnings as she spends her time helping him train and stay focused for the big fights.
The Walkinstown woman always knew that Conor would be a worldwide success, even when his talk of becoming a UFC champion was just a pipe dream.
Speaking about his relationship with Devlin, he said: "My girlfriend has been there since the start. She has helped me throughout this career. If it wasn't for her, I probably wouldn't be where I am today. So definitely, I love to spoil her. She does not work any more, I hired her to the business. She works for me now and collects the cheques."
Read more: More than blood and guts
When McGregor spoils, he doesn't do it by half measures.
In April, the millionaire splashed out €30,000 on a diamond-encrusted Cartier watch for his girlfriend. The Tortue timepiece came with a wine-coloured wrist strap which perfectly matched the birthday present he gifted to her last year.
When the brunette woke up on her special day, she was greeted to the sight of a maroon-coloured E60,000 Range Rover Evoke parked right outside her door.
The pair have also posted pictures of numerous shopping sprees to designer and jewellery stores. In one picture, McGregor shows eight luxury shopping bags from Gucci and Chanel beside his bedroom jacuzzi, while in another - in advance of the big fight he won against Chad Mendes at the MGM Grand in Las Vegas - he is seen signing a bill with a giant Gucci bag slung over his shoulder as he confidently says he is "enjoying Saturdays winnings in advance".
Dee has posted pictures of a designer bag with the words "another day another beautiful deal", so it's no surprise in another post she says: "When you stop and look around this life is pretty amazing."
The so-called 'Mac Mansion', a seven-bedroom, 12,000sq.ft, gated estate in the heart of the desert, is home to the pair in Las Vegas, where McGregor can be seen practicing yoga by the swimming pool and stocking up his walk-in wardrobe with luxury threads.
The featherweight's style matches his showy personality and he regularly shows off his luxury footwear.
"You haven't felt comfort until you've worn a freshly skinned Python blue," he captions one pair, while another, shows him in donning limited edition pony hair Lanvins.
In the garage he has a top-of-the-range black BMW 645 convertible worth €100,000, while he often snaps selfies in the back of stretch limos.
The pair don't do getaways and leisurely treats by half measures either, from shopping in New York to watching the Bellagio fountains as they shop in Louis Vuitton and indulging in luxury treatments in a blue lagoon.
The fighter has also picked up a few celebrity friends along the way and has been hanging out with Mike Tyson, Jada Pinkett Smith and Arnold Schwarzenegger while Stateside.
And there's not a hint of good old Irish guilt attached to it either.
As the featherweight says, he can do what he wants with the money he's dedicated his life to earning.
"I'm enjoying the fruits of my hard work," McGregor told reporters earlier this year. "Nobody works harder than me inside or outside the octagon. I am a work horse and I enjoy the benefits of this life. Some people will look at that and take inspiration from it. Others will critique it and be negative towards it."
A sport rapidly growing in popularity, UFC is still some way off the major established sports in terms of endorsements and sponsorship, but McGregor is 'box-office quality' and is set to earn upwards of €1m annually through endorsements alone if he continues his winning streak.
McGregor is an astute business man and he knows his brand relies not only on his talents inside the octagon but his carefully honed image, his crisp sense of style and his ability to provide entertainment with every bit of fight talk and swagger he can muster up, using the UFC's
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main stage as a platform to exhibit his charisma and gift of the gab to grab headlines.
His sponsorship deals include the likes of Reebok, Bud Light and Monster Energy (he wears a heavy gold chain with the letter M around his neck). Meanwhile, reports also surfaced that the 145-pounder won a €3m bet with UFC President Dana White that he would beat Mendes earlier this month.
He is a big fan of positive affirmations and with mantras such as "Love the numbers and the numbers will love you", it certainly seems to be paying off.