Sunday 4 December 2016

Mixed reaction as Paddy Power unveil controversial IRA-inspired billboard for Marriage Referendum

Published 27/04/2015 | 12:10

Paddy Power have struck again with another controversial billboard advertisement that has divided the internet.

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The bookmaker giant is well known for their edgy, provocative advertising campaigns and this effort on thew Marriage Referendum has done the job for them once more with plenty of debate on social media.

The giant billboard features to balaclava wearing males embracing and kissing with the IRA slogan Tiocfaidh Ar La and odds for a yes (1/10) and no (5/1) vote in the upcoming Marriage Referendum.

A press release for Paddy Power read: “Our latest betting on the referendum makes it look rosy in the garden for the YES camp but don’t be surprised if the NO vote comes from behind to give us all a surprise. In the words of Alex Ferguson, it’s squeaky bum time!”

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