'Horrific satire' - Paddy Power spark fury on social media with ‘African American beatings’ tweet
Published 13/04/2015 | 18:59
Paddy Power clearly haven't learned anything after their highly controversial Oscar Pistorius promotion last year. Not all publicity is good publicity.
Ahead of tonight's meeting between Liverpool and Newcastle, they tweeted: “Newcastle have suffered more Kop beatings over the last 20 years than an unarmed African-American male” accompanied by a picture of a smiling Brendan Rodgers
Newcastle have suffered more Kop beatings over the last 20 years than an unarmed African-American male. The stats: http://t.co/GOOdyAszNo— Paddy Power Offers (@PPOffers) April 13, 2015
Some Twitter users have labelled the post as racist and have reacted with disbelief, while others have viewed it as the latest offensive publicity campaign by the Irish bookmaker.
Paddy Power told Independent.ie: “It’s clearly an acerbic reference to recent police activity in the US. And obviously, no offence was meant.” Here is some of the reaction on social media to the post:
@PPOffers thinks it's okay to make jokes out of police brutality on black lives. Would they make the same jokes out of Je Suis Charlie? :|— African Renaissance (@JJ_Bola) April 13, 2015
@PPOffers People need to loosen up. Call me insensitive, but I thought it was funny.— Jimmy Mathale (@Brilla_Junior) April 13, 2015
@PPOffers horrific satire— Reece (@reecedaweee) April 13, 2015
@PPOffers This is highly offensive to anyone with a lick of sense or an ounce of compassion. You'll find that NOT all publicity is good.— Xopher SJW ½tongue (@Halftongue) April 13, 2015
@PPOffers is that meant to be funny? Disgraceful— marcosrosa (@marcosrosa80) April 13, 2015
@PPOffers paddy power still stopping to an all time low level! What's with the offensive tweets all the time? It's not cool!!!— Luke Finch (@Finchbomb85) April 13, 2015
The tweet follows on from a succession of stories in the US regarding police shootings of African Americans.
Paddy Power's controversial advert about the outcome of the Oscar Pistorious murder trial was the most complained about advertisement in Britain last year.
After receiving 5,525 complaints the Advertising Standards Authority pulled the ad on the grounds that it trivialised "the issues surrounding a murder trial, the death of a woman and disability."
The Paddy Power ad received three times as many as the next as the next most complained about advert in Britain last year.
Pistorius was last year jailed for five years for killing girlfriend Reeva Steenkamp, although he could be let out this year.