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IRFU confirm new multi-million euro kit deal with Canterbury

Published 27/01/2014 | 11:46

Ireland boss Joe Schmidt
Ireland boss Joe Schmidt

The IRFU have announced a new multi-million euro kit deal with Canterbury which will run until 2020.

Canterbury will take over from Puma when their current deal expires this autumn and the Ireland team will wear their new Canterbury jerseys in this year's November internationals against South Africa(November 8), Georgia (November 15) and Australia (November 22).

Canterbury already sponsors international sides England, Russia, Spain, Japan and the USA.

Canterbury will work closely with the IRFU management and international players to produce match day, training and bench wear for the national squad as well as all junior and underage teams including the O2 Irish Wolfhounds, Under 20’s and Women’s national side.

Official Canterbury IRFU merchandise will be sold through all major sports retailers and online from autumn 2014.

Commenting Joe Schmidt, Irish Head Coach, said: “I’m delighted to have Canterbury partnering with Ireland in our upcoming World Cup cycle. I’ve worked with Canterbury in the past and have always been impressed by the quality and innovation they bring to the table. “

Commenting Pat Fitzgerald, President IRFU, said: “I’d like to welcome Canterbury into the Irish Rugby family as we journey towards the 2015 Rugby World Cup. Having the backing of the world’s top rugby apparel brand is testament to the strength of the Irish Rugby brand and reflects positively on the progressive steps being taken to ensure that we cement our position at the top of world rugby.”

Chris Stephenson, Canterbury CEO, added: “In the IRFU we have found a partner with shared values, a shared heritage and a shared focus and ambition to succeed at the pinnacle of our disciplines. These mutual traits were paramount in our decision to join forces and share in what we believe will be a truly exciting journey for Irish Rugby, most particularly the supporters, and Canterbury through the next two Rugby World Cups.”

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