Tipp unveil sponsorship deal
Tipperary's GAA stock proved itself recession-proof yesterday when they unveiled a new €600,000 sponsorship deal with Skoda.
Tipp's new three-year deal is worth €200,000 annually and covers all of their inter-county teams, in both hurling and football.
Tipperary's All-Ireland-winning hurlers bore the name of their old sponsor Enfer as recently as last weekend.
But it has been known for some time that Skoda were about to replace them, and Tipperary unveiled a new county jersey yesterday, well in advance of their Munster SHC championship opener against Cork on May 29.
However, there is less good news on the sponsorship front for third-level GAA, which has just lost Ulster Bank as its backer.
They are believed to have funded the higher education competitions to the tune of €80,000 a year since 2007 and only this week sponsored the colleges' annual awards.
Their sponsorship included the Fitzgibbon and Sigerson Cups. Both attract live television coverage, which should help them to find a swift replacement.
Ulster Bank remains one of the main title sponsors of the GAA's Senior Football Championship but it has diversified its sponsorship portfolio and recently took over from AIB as sponsor of rugby's All-Ireland leagues.