TIPPERARY and Munster senior club hurling champions Thurles Sarsfields have signed a lucrative three-year sponsorship deal with IT recruitment specialists e-Frontiers.
The link-up, believed to be for a five-figure sum, has come into effect ahead of the AIB All-Ireland club semi-final against Offaly and Leinster kingpins Kilcormac-Killoughey on Saturday week, February 9.
Sars, who boast Tipperary stars Lar Corbett, Padraic Maher, Michael Cahill and Pa Bourke in their ranks, will bear the e-Frontiers logo on their shirts for the first time at O'Moore Park in Portlaoise.
The new agreement is a milestone in itself as it is the first time that a company owned by a former player and current senior team selector has come on board with Thurles Sarsfields.
Brendan Carroll, nephew of former Kilkenny hurling star Ted Carroll, is Managing Director of e-Frontiers.
Carroll is a former Tipp senior hurler (1995-97) and was centre-back on the Thurles Sarsfields team of 2005 that won the county senior championship for the first time since 1974.
He said: "It will be a huge game for us against Kilcormac, but we have had big tests all through this season. The lads are very focused and have been very committed to the cause.
"They have worked very hard and in that sense it is very easy to get behind the club as a sponsor as well because I can see first hand the kind of work that is being undertaken right throughout the grades.
"I'm delighted to bring this sponsorship deal to the club. Sarsfields has been a huge part of my life as both a player and selector and while we are investing in it with a commercial eye, it's also great to be able to put something back into the club."