New deal puts Tipp in fast lane
Published 30/03/2011 | 05:00
Tipperary County Board and car manufacturers Skoda are set to announce a new three-year sponsorship deal within days.
Tipperary formally announced an end to the nine-year partnership with local business Enfer Scientific yesterday, paving the way for Skoda to sign up to a three-year deal that will take them to the end of the 2013 championship.
The current sponsors will remain for the outstanding football and hurling league fixtures, but the car manufacturers are then expected to step in with a new and more lucrative deal.
As All-Ireland hurling champions, Tipperary were in a strong bargaining position to maximize their profile and increase their income generation.
A three-year deal with a company like Skoda has the capacity to earn the county in the excess of €750,000 according to industry sources.
Enfer have been sponsors since 2002 and their names were on the shirts as Tipperary landed the Liam MacCarthy Cup after a nine-year gap last September.
But doubts surrounding the future of the partnership surfaced earlier this year, when the Enfer name did not feature on the jerseys for a couple of football matches.
However, the name returned as the leagues got up and running and Tipperary GAA officials are adamant that the parting has been very amicable.
"The success achieved during this period would not have been possible without the backing of such a loyal and dedicated sponsor," county chairman Barry O'Brien said yesterday.
Tipperary have been exercising a number of cost-cutting measures across the board with a 'turnaround' figure between cuts and extra income generation of €250,000 in the public domain.
Neither the hurling or football squads will travel abroad for warm- weather training this season and referees in the county have only recently come to agreement about allowances and match-day passes that came under the spending review.
The securing of a new sponsorship deal amounts to good business for the Tipperary Board, allowing them to cash in on their status as All-Ireland champions.