Tiger bares soul to win back public
Published 23/11/2010 | 05:00
TIGER WOODS is a new man -- or so he keeps telling us.
Woods has launched a remarkable charm offensive in the run-up to next Saturday's first anniversary of the car crash that shook the golfing world.
In recent days, Woods penned a piece for 'Newsweek' magazine, did a 17-minute interview on the ESPN radio network and began tweeting again.
All of it in an effort to reinvent his brand and break the ice with the public, after recent research established him as the "most arrogant" sports entity ahead of the Dallas Cowboys, New York Yankees and Miami Heat.
In truth, Woods has tweeted just four times in four days after announcing his return to Twitter ... and those early efforts seemed as stiff and diffident as Enda Kenny or Brian Lenihan might be at stand-up comedy.
Tiger's radio interview, meanwhile, bore "all the emotion of a guy reading cue cards," according to ESPN golf columnist Jason Sobel.
Yet, his article in 'Newsweek' was both touching and insightful. "Last November, everything I thought I knew about myself changed abruptly," he wrote. "And what others perceived about me shifted, too ... I had been conducting my personal life in an artificial way.
"The physical pain from that car accident has long healed," Woods continued. "But the pain in my soul is more complex and unsettling; it has been far more difficult to ease and to understand.
"My life was out of balance, and my priorities were out of order. I made terrible choices and repeated mistakes ... At first, I didn't want to look inward. Frankly, I was scared of what I would find, what I had become. I hope that with reflection will come wisdom.
"Golf is a self-centred game ... so much depends on one's own abilities. But that self-reliance made me think I could tackle the world by myself, that if I was successful in golf, then I was invincible.
"Slowly, I'm regaining the balance I'd lost. I am beginning to appreciate things I had overlooked before. I'm learning that some victories can mean smiles, not trophies. That life's most ordinary events can bring joy.
"Giving my son, Charlie, a bath, for example, beats chipping another bucket of balls. Making mac and cheese for him and his sister, Sam, is better than dining in any restaurant. Sharing a laugh watching cartoons or reading a book beats channel-surfing alone."
Wow. This guy should be playing for Pulitzers, not Major titles!