RORY McIlroy’s new sponsors Nike are certainly keen to see their client scale new heights.
A huge image of golf’s world number one has been placed on the side of a very large building in San Diego.
The massive mural includes the 23 year old Northern Irishman donning his new Nike attire and holding his new Covert VR_S driver.
His first outing with his new equipment in the Abu Dhabi Golf Championship saw McIlroy miss the cut and leading golfing figures continue to question his decision to change his equipment.
Yesterday, Twice major champion Sandy Lyle said he hoped McIlroy's decision to switch golf clubs does not result in the same sort of "kamikaze dive" in form that David Duval suffered when he made a similar move.
Duval appeared to have the world at his feet when he was flying high at the top of the rankings in 1999 and won the British Open two years later.
The American, like 23-year-old Northern Irishman McIlroy, also agreed a switch to Nike clubs and Lyle said that was the moment which sparked a sudden decline he was never able to reverse.
"That move hurt the momentum of David's career," the 1985 British Open champion and 1988 U.S. Masters winner said in an interview. "He wasn't driving the ball well which put the pressure on his putting and that in turn put pressure on him making cuts.
"David then started on a horrible spiral of missing cuts. It could be that all stemmed from his problems with his new driver and it could be the same thing for Rory now.