Monday 5 December 2016

Limerick GAA to seek €140,000 naming rights deal for Gaelic Grounds

Published 27/05/2015 | 02:30

While Limerick look to set to sell the naming rights to the Gaelic Grounds, GAA director general Paraic Duffy has insisted that any move to sell naming rights to Croke Park was unlikely in the forseeable future
While Limerick look to set to sell the naming rights to the Gaelic Grounds, GAA director general Paraic Duffy has insisted that any move to sell naming rights to Croke Park was unlikely in the forseeable future

Limerick are set to become the latest county to look to sell the naming rights of their county ground.

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Treaty county officials are ready to listen to offers to sponsor the Gaelic Grounds in the city, and it is believed the deal could generate in excess of €140,000 per annum for the county's coffers. It's understood they are keen to hold on to the Gaelic Grounds title as part of any deal.

The Limerick stadium is the third largest GAA ground in the country after Croke Park and Semple Stadium and underwent a €12m revamp in 2004, leaving it with a capacity of almost 50,000.

Host

Since that redevelopment it has played host to several major Championship matches in recent seasons, including last year's epic All-Ireland SFC semi-final, as well as an International Rules clash in 2010.

It's also believed that Limerick bosses are also set to explore the possibility of hosting concerts at the venue, which could add more value to the deal.

The sale of naming rights to GAA stadia has become an ever more common practice across the country as counties seek to maximise every possible fund-raising avenue.

Recently, Wexford Park has been renamed 'Innovate Wexford Park' while in Carlow, the county ground has been retitled 'Netwatch Cullen Park.' Kingspan are associated with Cavan's main ground, while Elvery's have put their name to MacHale Park in Castlebar.

The naming rights to the redeveloped Casement Park in Belfast and Pairc Ui Chaoimh in Cork could also go to tender when work on those projects is complete in the coming years.

However, the naming rights to Croke Park have never been up for sale, with GAA director general Paraic Duffy insisting recently that any such move was unlikely in the forseeable future.

"In my opinion no," the Monaghan man said last month when asked whether the GAA would be interested in selling the naming rights to its HQ.

"That's in my opinion and that's for the GAA to decide.

"I don't see it as likely. I can't talk 50 or 100 years down the line but in the near future I would say no."

Irish Independent

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