Bord Gais Energy set to come on board as new hurling championship sponsor
Bord Gais Energy are tipped to come on board as sponsor of the hurling championship for the 2017 season.
GAA top brass are understood to be finalising the deal which will see the utility company join Centra and Littlewoods Ireland as the championship's title sponsors for the 2017 campaign and possibly a further two seasons.
Littlewoods recently announced a three-year deal with the GAA to sponsor the hurling championship, and the new deal with Bord Gais Energy sees the end of the Association's relationship with both Etihad Airways and Liberty Insurance.
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Bord Gais Energy are already involved in a number of other sponsorship deals around the country including the naming rights for the Bord Gáis Energy Theatre in Dublin as well as the Irish Book Awards.
In GAA circles, they are best known for their involvement with the U-21 hurling championships, which has run since 2009.
Last April, they announced a deal to extend their sponsorship of that competition until the completion of the 2020 campaign.
The move sees the GAA continue with the multi-sponsorship model that has been in place since 2008.
Each hurling sponsor is thought to pay around €1m per annum for their deals, with the sponsoring of the football championship understood to bring in around €1.5m a year each from AIB, Supervalu and Eircom.