Sunday 24 September 2017

Tears for marketeers

The marketing people are at it again. After inventing a word for the 'Unexpect the Expected' campaign, they've gone and baffled us once more.

This time they have somehow created a link between samba dancing, hurling and flash mobs ahead of the Fitzgibbon Cup this weekend. The results are... well, check it out for yourself on the Higher Education GAA website.

Irish Independent

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