GPA, GAA in joint deal
The Gaelic Players Association and the GAA look set to sign off on their first major joint- sponsorship initiative early next week, when professional services providers Pricewaterhouse-Coopers come on board as sponsors, WRITES COLM KEYS.
The exact nature of the agreement is not year clear, but PwC -- who have headquarters in Dublin's IFSC, but also have offices at other locations around the country -- look set to be the GPA's new headline sponsors.
For most of their existence, the GPA were sponsored by Carphone Warehouse, but that association has ended and the players' body have since signed up to a five-year welfare scheme with the GAA worth €8.5m.
Under the protocol agreed last year, existing sponsorship deals could continue, but any future agreements would be made jointly.
The GPA had always maintained, as it strove for official recognition, that there were even greater commercial possibilities with harmony and this new link with a company like PwC provides evidence of that.
GAA president Christy Cooney, GPA chief executive Dessie Farrell, GAA commercial director Peter McKenna and GPA chairman Donal Og Cusack will all be on hand for the launch of the sponsorship at PwC headquarters at Spencer Dock next week.