GAA seek new sponsorship for All Stars
THE GAA are in the market for a new sponsor for the All Stars following Vodafone's announcement yesterday that it has ended its 14-year association.
The All Star awards, which celebrate their 40th anniversary this year, will definitely continue and the GAA are committed to taking the 2010-2011 All Star hurling teams to San Francisco at the end of the year.
However, the GAA will need a new sponsor if they are to avoid paying all the costs of the scheme, which also included the presentation banquet, plus the Player of the Month awards. The Player of the Month for February would usually have been chosen by now, but the selectors have not been contacted so far, nor have they been told if the award will continue.
Vodafone Ireland Head of Corporate Affairs Rosemary Steen formally declared the end of the sponsorship yesterday. In a statement, she said the All Star contract with the GAA ended in 2008, but Vodafone had continued to sponsor the awards' scheme on a rolling annual arrangement since.
"We have enjoyed an excellent relationship with the GAA. We wish the association every success with the All Stars," she said.
Vodafone became the fifth All Stars sponsors since its launch in 1971. PJ Carroll & Co were the first until 1978. They were replaced by Bank of Ireland for 16 seasons before being replaced by Powerscreen for two years (1995-96). Eircell came aboard in 1997 and they were then taken over by Vodafone.