Saturday 23 September 2017

GAA earn just €356,000 in extra revenue from Sky link-up

GAA Director of Finance Tom Ryan speaking at the release of the GAA Financial Annual Report
GAA Director of Finance Tom Ryan speaking at the release of the GAA Financial Annual Report
Martin Breheny

Martin Breheny

The GAA's controversial deal with Sky Sports yielded only a tiny revenue increase last year.

Media rights fees for 2014 were €10.5m, up by €356,000 on the previous year.

Sky came aboard for the first time last season, replacing TV3 as the secondary TV broadcaster to RTE.

It was controversial move by the GAA, which drew stern criticism from various quarters at the time. Croke Park was accused of selling out to Sky for big money, but the GAA's 2014 accounts show that was not the case.

The GAA insisted last year that expanding exposure around the world, rather than increasing revenue, was behind their decision to link up with the subscription channel.

While media rights income increased marginally in 2014, sponsorship fell by €1.5m.

Overall, it was a good year for GAA finances with income for Central Council rising to €56.2m, up €1.6m on 2014.

Gate receipts for the All-Ireland championships were marginally down, but still brought in €29.4m.

The hurling championship yielded more than its football equivalent due to the replayed All-Ireland final.

Despite the high returns, the GAA financial director Tom Ryan warns against complacency.

"Progress at national level remains hard won and for many counties and clubs, finance remains a problem," he said.

Irish Independent

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