Dubs sign €4.65m new deal
Published 21/01/2010 | 05:00
VODAFONE are to continue as GAA All Star and All-Ireland football championship sponsors despite signing a €4.65m deal with Dublin for the next six years.
The telecom giants have replaced Arnotts, who sponsored Dublin for the past 18 years, and will maintain the link until the end of the 2015 season at least.
However Vodafone CEO, Charles Butterworth, said he expected the deal to last longer than six years. He also confirmed that Vodafone would continue their sponsorship of the All Star scheme this year while the company also co-sponsors the All-Ireland football championships with Toyota and Ulster Bank.
"The deal with Dublin is in addition to our other involvements with the GAA. Nothing changes in our other sponsorships," he said.
It's understood that the €4.65m is a minimum figure and will increase if Dublin enjoy All-Ireland success.
Dublin are delighted to have netted such an attractive deal at a time of economic downturn.
County Board CEO John Costello said that once Arnotts announced the end of their sponsorship there were many suitors ready to step in.
"We had interest from, among others, banks, telecoms, drinks and on-line betting companies. That was very encouraging in these difficult times but obviously sponsors realise the potential of being involved with Dublin. Clearly, they see us as being a good brand. The Vodafone deal is exactly the right fit for us at this stage.
"It's a six-year deal which guarantees stability on both sides and from our perspective it will help all facets of GAA life in Dublin," he said.
It will yield a minimum of €775,000 per annum for Dublin who will be the envy of other counties, some of whom are struggling to secure sponsors.
The new jerseys will be worn first when Dublin's footballers take on Meath in an O'Byrne Cup tie at Parnell Park on Sunday.