Sunday 24 September 2017

Today's players will inspire girls and young women to stay involved

Four-time All-Ireland camogie winner Mags D’Arcy is a great ambassador for the sport. Photo: Sportsfile
Four-time All-Ireland camogie winner Mags D’Arcy is a great ambassador for the sport. Photo: Sportsfile

Deirdre Ashe

The second Sunday in September is a special day in the calendar of Irish sport, as the Liberty Insurance senior, intermediate and junior camogie championship finals take place in Croke Park.

I encourage you all to make your way to Croke Park with your family and friends to #supporthersport and see matches of the highest quality and sporting endeavour.

In the senior final Cork are looking to regain the title they last held in 2015 and face a Kilkenny side with ambitions of back-to-back titles. Cork are also involved in the intermediate final against Meath with victory for the Royals meaning promotion to the senior championship next year; in the junior championship, a novel pairing sees Westmeath line out for the very first time in Croke Park against the league Division 3 champions Dublin.

The broadcasting of this year's camogie championship knockout matches reflects the increasing levels of interest in women's sport, while providing a platform to showcase the skill levels of the country's finest athletes.

Significant progress has been made in recent times with increased media exposure and additional investment in women's sports; however, we are on a journey and there is still more that needs to be done. The ultimate goal is to recognise and celebrate female athleticism, commitment and success. Each of us has a role to play in furthering the promotion and achievements of women in sport, and it is only by doing this that we will continue to effect real and meaningful change.

The camogie players involved in this year's championship are role models in their communities whose accomplishments inspire girls and young women to participate and stay involved in sport for years to come. Long may this continue.

In Liberty Insurance we are privileged to work closely with a number of ambassadors including four-time All-Ireland camogie winner Mags D'Arcy; former Irish rugby captain Fiona Coghlan; Olympic silver medallist Annalise Murphy; and Irish Olympic pentathlete Natalya Coyle. Their accomplishments on the field of play align with our own brand values of integrity, honesty, fairness and doing the right thing for our customers.

Supporting the promotion of women in sport, advancing the cause of female athletes, assisting in their preparation for participation on the national and international stage, be it in a sporting or leadership capacity, is really important for broader societal gain. As role models in the community and advocates for the promotion of women in sport, the passion of each of our ambassadors will inspire girls and young women to take up and play sport, thus ensuring a lasting legacy for generations to come.

An important part of our sponsorship has been our Squad Goals competition. We set out in June with the ambition of finding the country's most talented camogie players, and we've certainly seen those skills on display throughout the summer. This year's Squad Goals final features the camogie clubs of Gailltir from Waterford and Shamrocks of Galway; be sure and cheer them on as both teams take to the pitch at half-time in the senior final in an effort to emulate last year's winners, Castleknock of Dublin, by winning €8,000 for their club and becoming the 2017 Squad Goals Champions!

Finally, road safety is very important to Liberty Insurance, please be safe on your travels.

Deirdre Ashe is Director of Personal Lines at Liberty Insurance

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