Wednesday 7 December 2016

Spectators set for thrilling finale to camogie season that will match excitement of the hurling

Deirdre Ashe

Published 11/09/2016 | 02:30

Deirdre Ashe: 'In partnering with the Camogie Association in 2013, we in Liberty
Insurance assumed a responsibility to drive the profile of women’s
sports in Ireland'
Deirdre Ashe: 'In partnering with the Camogie Association in 2013, we in Liberty Insurance assumed a responsibility to drive the profile of women’s sports in Ireland'

The second Sunday in September is an important day in the sporting calendar, as the Liberty Insurance All-Ireland senior, intermediate and premier junior camogie championship finals take place. If you don't have any plans for this afternoon, I urge you to #supporthersport and make your way to Croke Park with friends or family members, where you will see camogie matches of the highest quality.

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Cork are bidding for their third consecutive All-Ireland title and in their way stand a formidable Kilkenny side eager to make amends for their All-Ireland final defeat in 2014 against the same opposition.

Cork and Kilkenny also contest the intermediate final, underlining the strength in depth of both counties, while in the premier junior Armagh take on Carlow for the Kathleen Mills Cup. Last Sunday in Croke Park we witnessed a Tipperary team dethrone the champions in an exciting climax to the hurling season, and I have no doubt that each of today's encounters in the home of Gaelic games will be every bit as thrilling and a fitting finale to a great year for camogie.

Our 'Squad Goals' initiative has been a great success this year and culminates at half-time of the senior final with the camogie clubs of Castleknock in Dublin and St Lachtain's of Kilkenny competing in a skills challenge to win €5,000 for their club - be sure to cheer them on in their efforts to be the 2016 Squad Goal champions.

In partnering with the Camogie Association in 2013, we in Liberty Insurance assumed a responsibility to drive the profile of women's sports in Ireland. By showcasing the power and skill of female athletes, we encouraged people to reappraise their view of camogie in an effort to raise the profile of women in sport in Ireland. Considerable efforts have been made in recent times with increased media exposure and additional investment in women's sports, but more needs to be done. The ultimate goal is to recognise and celebrate female athleticism, commitment and success.

We hope to see you in Croke Park today.

Deirdre Ashe,
Director of personal lines
Liberty Insurance

Sunday Indo Sport

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