Being called chokers spurred us on to glory - Farrell
Kilkenny corner-forward Shelly Farrell says they face into this year's Littlewoods Ireland Camogie League with a new "winning attitude" after landing the premier League and Championship double last year.
They had lost three All-Ireland senior finals in seven years, including two-in-a-row in 2013-14, and Farrell admitted that being called 'chokers' spurred them on to break their 22-year duck.
"Winning the League last year helped too but it was definitely a confidence issue with us," the Thomastown star said.
"People didn't have confidence in us but when (manager) Anne Downey came in and showed us how much she believed in us, that made a difference. You could see it even in training. We started believing in ourselves a lot more."
The All-Ireland and Division One champs will have a huge target on their back when the 2017 League begins on February 18.
The League has been boosted by securing its first title sponsor and online retailer Littlewoods Ireland has committed to a three-year deal.
The Division One league final will again be live on TG4 and Littlewoods' involvement is expected to result in both Division One semi-finals being streamed live for the first time.
The sponsor's advertising nous will also be used to promote a new 'Style of Play' marketing campaign to improve fan engagement.
Further streaming will be used to showcase match highlights and individual moments of skill across all three divisions.