Rebels ready to unveil €1m deal with new sponsors
Published 05/03/2013 | 05:00
THE Cork County Board will unveil a new sponsorship agreement this morning that will again be the second most lucrative at inter-county level.
Online insurance company chill.ie are expected to be the new brand in a deal that could be worth close to €1m over a three year period.
The new sponsors will replace O2 who ended their association with Cork at the end of last year.
With no sponsor for the opening rounds of the league, Cork teams wore jerseys with the Mercy Foundation logo, a move that went down well in the county.
Cork are seen as one of the most attractive brands in Irish team sport with strong hurling and football teams.
In 2011 the Cork GAA accounts disclosed that O2's sponsorship was worth almost €370,000, a lift from €305,000 the previous year.
Industry estimates put the new deal in that region.
Dublin GAA remains the biggest sponsorship at inter-county level with Vodafone's agreement thought to be in the region of €900,000 annually.
By contrast Leitrim's sponsorship with the Bush Hotel was worth just €25,000 in 2011 according to their accounts.
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