THE proliferation of former players jostling for places on pundits' platforms has unquestionably led to a lowering of the blades when it comes to commenting on individuals and teams.
Portrayed by its purveyors as courageous straight- talking, the very opposite is the case, since, in some instances, the attempt to be the hard and/or funny man is so transparent as to be embarrassing.
Where's the courage in a snide cheap-shot, delivered in a pre-planned line which can be fitted in as required?
Still, if it attracts notoriety, it's regarded as good business in a crowded marketplace.
Kieran McGeeney has branded some of the pundits as 'cowards' during their playing days and now as analysts, a remark which no doubt will leave him open to rebuke from the wounded 'celebrities.'
It's difficult to argue with McGeeney's assessment on the analysis front – the ex-players don't have to meet the subject of their remarks, unlike those of us whose job also involves heading for dressing-rooms after games.
I'm sure McGeeney has not agreed with everything written in this paper about him and Kildare over recent years, but I'll tell you this: there is no more straight-forward, cooperative and honest manager in the game when approached for reaction immediately after a match.
But, if media comments are genuinely held and fairly expressed, most managers and players will accept them, even if they disagree.
Perhaps it's time that celebrity pundits were made to meet the targets of their remarks.
That way, we'd see who had real courage as opposed to real ego.