Dubs eye €2.5m sponsor package
DUBLIN are confident a new sponsor will come up with their €2.5m asking price by the middle of next month, adding to the financial muscle that has helped them achieve success in football and hurling.
As Vodafone's four-year arrangement with the Dubs draws to a close after the county's second All-Ireland football triumph in three years, attention has turned to signing a new deal to cash in on their success.
It is understood that they are looking for a package worth in the region of €2.5m over three years – a sum that's likely to be in reach of only the country's blue-chip companies.
The Dublin County Board are also in the process of hiring a commercial manager who will work with the new sponsors and seek to generate new revenue streams. It's a new position which they hope to have filled by the end of October. A similar role existed for a short period at the beginning of the last decade.
Negotiations have been ongoing with a number of interested parties since June and are expected to be finalised in the coming weeks. Dublin officials have enlisted Pembroke Communications to work on their behalf.
The Vodafone deal with Dublin GAA was estimated to have been worth €3m over four years. Whether or not Dublin can improve on that on the back of so much success in hurling and football remains to be seen.
Sponsorship revenues are down some 30pc over the last number of years, with most of the banks and car manufacturers no longer in the market at that level.
Ulster Bank are to end their association with the GAA football championships at the end of this year.
Dublin's sponsorship with Vodafone is by far the biggest with a county and is believed to be more than double what Cork negotiated in their most recent deal.
Over 20pc of all replica inter-county shirts sold are Dublin's.