Wednesday 20 September 2017

Dubs eye €2.5m sponsor package

The Dublin players celebrate with the Sam Maguire trophy at Croke Park on Sunday
The Dublin players celebrate with the Sam Maguire trophy at Croke Park on Sunday
Stephen Cluxton lifts the Sam Maguire
Bernard Brogan: His display in Sunday's final makes him a contender for Footballer of the Year
Philly McMahon sustained a cut in the final
22 Sept 2013 GV of fans on Hill16. All Ireland Senior Football Championship final, Mayo v Dublin. Croke Park, Dublin. Picture: Caroline Quinn
Dublin's James McCarthy races clear of Aidan O'Shea of Mayo at Croke Park yesterday
Dublin's two-goal hero Bernard Brogan raises the Sam Maguire on the steps of the Hogan Stand
Mayo's Cillian O'Connor and Barry Moran confront referee Joe McQuillan as he looks at his watch after the final whistle was blown at Croke Park at the end of the All-Ireland final
Mayo goalkeeper Robert Hennelly saves a goal-bound shot from Dublin's Michael Darragh Macauley at Croke Park yesterday
Dublin's Paul Flynn and James McCarthy show their emotions after the final whistle
22 September 2013; Dublin's Bernard Brogan celebrates with his nephew, Jamie, son of Alan Brogan, after the game. GAA Football All-Ireland Senior Championship Final, Dublin v Mayo, Croke Park, Dublin. Picture credit: Brendan Moran / SPORTSFILE
22 September 2013; Dublin manager Jim Gavin celebrates with Philip McMahon after the match. GAA Football All-Ireland Senior Championship Final, Dublin v Mayo, Croke Park, Dublin. Picture credit: Brian Lawless / SPORTSFILE
22 September 2013; Dublin manager Jim Gavin with Michael Darragh MacAuley after the match. GAA Football All-Ireland Senior Championship Final, Dublin v Mayo, Croke Park, Dublin. Picture credit: Brian Lawless / SPORTSFILE
22 September 2013; Dublin's Paddy Andrews celebrates with Bernard Dunne, a member of the Dublin backroom staff and former WBA Super Bantamweight World Champion, after the match. GAA Football All-Ireland Senior Championship Final, Dublin v Mayo, Croke Park, Dublin. Picture credit: Brian Lawless / SPORTSFILE
A dejected Mayo manager James Horan and captain Andy Moran at the end of the game
22 Sept 2013 Bernard Brogan celebrates goal. All Ireland Senior Football Championship final, Mayo v Dublin. Croke Park, Dublin. Picture: Caroline Quinn
Bernard Brogan celebrates with Jonny Cooper at the end of the game
22 September 2013; Dublin's Philip McMahon, left, and Paul Flynn celebrate thier side's victory at the final whistle. GAA Football All-Ireland Senior Championship Final, Dublin v Mayo, Croke Park, Dublin. Picture credit: Stephen McCarthy / SPORTSFILE
Alan Brogan, Dublin, celebrates with his son Jamie after the game
22 September 2013; Jonny Cooper, Dublin, celebrates at the end of the game. GAA Football All-Ireland Senior Championship Final, Dublin v Mayo, Croke Park, Dublin. Picture credit: Dire Brennan / SPORTSFILE
22 September 2013; Jonny Cooper, Dublin, consoles Mayo goalkeeper Robert Hennelly at the end of the game. GAA Football All-Ireland Senior Championship Final, Dublin v Mayo, Croke Park, Dublin. Picture credit: David Maher / SPORTSFILE
22/09/2013 Paula & Elayne Murphy both from Lucan at the All ireland Senior Football Final between Dublin & Mayo in Croke Park, Dublin. Photo: Gareth Chaney Collins
22/09/2013 Suzanne & Aoife hand both from swords at the All ireland Senior Football Final between Dublin & Mayo in Croke Park, Dublin. Photo: Gareth Chaney Collins
22/09/2013 Aisling woodgate & Fiona Casey both from castleknock at the All ireland Senior Football Final between Dublin & Mayo in Croke Park, Dublin. Photo: Gareth Chaney Collins
22/09/2013 Stephen o Shea 13 from raheny at the All ireland Senior Football Final between Dublin & Mayo in Croke Park, Dublin. Photo: Gareth Chaney Collins
22/09/2013 Shane Peooard from Clondalkin at the All ireland Senior Football Final between Dublin & Mayo in Croke Park, Dublin. Photo: Gareth Chaney Collins
22/09/2013 Dublin fans at the All ireland Senior Football Final between Dublin & Mayo in Croke Park, Dublin. Photo: Gareth Chaney Collins
Dublin's Paul Flynn celebrates after the game. GAA Football All-Ireland Senior Championship, Semi-Final, Dublin v Kerry, Croke Park, Dublin. Picture credit: Ray McManus / SPORTSFILE
Picture shows Dublin fans at the free screening event of the All-Ireland Football Championship final between Dublin and Mayo at the Smithfield Plaza
Colleen Barrett, Katie Murphy, Miriam Lowry, Deirdre Murphy, Siobhan Cahill all from Castleknock at the All Ireland Senior Football Final between Dublin & Mayo in Croke Park
Picture shows fans at the free screening event of the All-Ireland Football Championship final between Dublin and Mayo at the Smithfield Plaza
Picture shows fans at the free screening event of the All-Ireland Football Championship final between Dublin and Mayo at the Smithfield Plaza
Colm Keys

Colm Keys

DUBLIN are confident a new sponsor will come up with their €2.5m asking price by the middle of next month, adding to the financial muscle that has helped them achieve success in football and hurling.

As Vodafone's four-year arrangement with the Dubs draws to a close after the county's second All-Ireland football triumph in three years, attention has turned to signing a new deal to cash in on their success.

It is understood that they are looking for a package worth in the region of €2.5m over three years – a sum that's likely to be in reach of only the country's blue-chip companies.

The Dublin County Board are also in the process of hiring a commercial manager who will work with the new sponsors and seek to generate new revenue streams. It's a new position which they hope to have filled by the end of October. A similar role existed for a short period at the beginning of the last decade.

Negotiations have been ongoing with a number of interested parties since June and are expected to be finalised in the coming weeks. Dublin officials have enlisted Pembroke Communications to work on their behalf.

The Vodafone deal with Dublin GAA was estimated to have been worth €3m over four years. Whether or not Dublin can improve on that on the back of so much success in hurling and football remains to be seen.

Sponsorship revenues are down some 30pc over the last number of years, with most of the banks and car manufacturers no longer in the market at that level.

Ulster Bank are to end their association with the GAA football championships at the end of this year.

Dublin's sponsorship with Vodafone is by far the biggest with a county and is believed to be more than double what Cork negotiated in their most recent deal.

Over 20pc of all replica inter-county shirts sold are Dublin's.

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