Boost for Cork as Chill Insurance announce bumper €1million three-year deal
Published 05/03/2013 | 11:30
CHILL Insurance have announced today the signing of a three year sponsorship deal for the Cork Senior and Under 21s Football and Hurling teams in one of the biggest deals in the GAA.
Chill take over from mobile provider O2 who ended their sponsorship at the end of last season.
The Irish insurance broker has trebled in size over the past two years, and employs over 150 people, with plans to create a significant number of additional jobs in the coming year.
"We are delighted to have forged this agreement to sponsor Cork's football and hurling greats. As a growing Irish company, we look for family and community sponsorships to link with our customers and build our brand. With legions of Cork GAA supporters and such high-performing teams, the Chill Insurance brand will be very much at home in the rebel county" Fergal Lynch said.
Cork's County Board had talks with a number of potential sponsors before agreeing the Chill Insurance deal, the County Chairman said.
"The association with Cork GAA is a high profile sporting opportunity, and we have an obligation to find partners that share our ethos and are committed to our teams, clubs and supporters. Chill Insurance is a strong Irish business, with the same determination to succeed as our players, so it is a good day for Cork GAA all round" Bob Ryan said.
Cork are seen as one of the most attractive brands in Irish team sport with strong hurling and football teams.
In 2011 the Cork GAA accounts disclosed that O2's sponsorship was worth almost €370,000, a lift from €305,000 the previous year.
Dublin GAA remains the biggest sponsorship in inter-county GAA with their deal believed to be worth €900,000 annually.