Former Manchester United boss Alex Ferguson’s autobiography has surpassed his rival authors - by doubling their total sales in just one weekend.
The controversial book “could be a record breaker” for the biggest selling non-fiction book in Ireland, if sales are to continue spiralling, according to Easons.
Some 4,995 copies of My Autobiography flew off Irish shelves in just three days last week, according to figures from Nielsen.
Dunphy’s “The Rocky Road” sold 2,795 copies up until last Saturday, since its publication on October.
While Morrissey’s Penguin Classic “Autobiography” sold 2,319 since its release on October 17.
A spokesperson for Easons said while the sales of all three tomes were “very strong”, the Alex Ferguson autobiography was “the exception” last week, given its success in only three days’ sales.
He said: “We’re expecting a huge week again for it. It’s looking like it’s going to be the biggest non-fiction book of the year. We’ll see how it goes; it could be a record breaker.”
“It’s a very strong start for the Alex Ferguson book,” he added.
Ferguson's public interview with TV presenter and devoted Man United fan Eamonn Holmes will take place at the Convention Centre next Friday, November 8.
And this is likely to influence more sales, according to Easons.
“The shops are reordering from us at a huge rate so it’s all looking very positive.”
Comments by Ferguson about Roy Keane in his autobiography spun massive controversy last month.
“The hardest part of Roy’s body is his tongue. He has the most savage tongue you can imagine,” the ex-manager said.
Keane hit back by saying Ferguson doesn’t “understand the meaning of the word” loyalty.
“I remember having conversations with the manager when I was at the club about loyalty. In my opinion I don’t think he knows the meaning of the word.
“It doesn’t bother me what he says about me but to constantly criticise other players at the club who brought him success, I find very strange. But I won’t be losing any sleep over it.”
Keane had a dig himself by saying: “I don’t think he needs to do that. I am not sure how many books he’s written at this stage but he has to draw the line eventually. A lot of these players helped him win a lot of trophies."
"You can only imagine what he would have said if we never had of won a trophy for the club. We brought success to the club. We gave it everything we had. It is just part of modern life now – people like to do books and criticise their ex players,” Keane said.
In Britain, Ferguson's straight-talking book has smashed records for the biggest first-week selling non-fiction book since official records began in 1,198.
The hardback sold 115,547 copies in the UK last week.
It beat previous record-holder Delia Smith, whose book How to Cook: Book Two sold 112,000 copies in its first week on sale in December 1999.