Alex Ferguson's memoir, My Autobiography, is by far the bestselling sports book in Ireland this Christmas.
The official figures from Nielsen Bookscan for the book trade in Ireland up to last Saturday, December 14, show that Ferguson is way out in front, followed by Eamon Dunphy and Ronan O'Gara.
Ferguson's book which was released on October 24, sold 30,140 copies in Ireland up to last Saturday valued at €690,905.
Eamon Dunphy's book, The Rocky Road, which was published on October 7, has sold 11,957 copies at €236,677.
Ronan O'Gara's book, Unguarded, released on November 7, has sold 6,569 copies at €126,177.
The sales figures for this week will not be available until after Christmas but are unlikely to change the running order of the bestselling sports books.
In Britain, Ferguson's book has broken all records, making it the bestselling sports book there since the Nielsen records began in 1998. Sales of printed copies of the Manchester United boss's autobiography totalled 79,548 copies in the UK last week, sending its total sales past David Beckham's sports memoir which was the record holder.
Ferguson's memoir, in which he says some disparaging things about Roy Keane, has now sold 647,153 copies in the UK since its release on 24th October—some 12,000 more than the 635,000 record set by former Man United star David Beckham's book, My Side.
Whether Ferguson's book ends up being the bestselling sports book of all time in Ireland remains to be seen. It may not be as good as Roy Keane's book in 2003, according to bookshop owners.
Separate Nielsen figures for Ireland had not started at the time but senior figures in the book trade here say that Keane's book was a bigger first-week seller than Ferguson's new autobiography.
Whether Ferguson passes out Keane will be difficult to prove in the absence of official figures for Ireland in 2003. But on the basis of sales estimates at the time from leading book stores it could end up being declared a draw.