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Friday 19 September 2014

New global brand management MSc. launched at Griffith College

Published 09/07/2014 | 10:25

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The international business environment is constantly changing and Griffith College has taken the proactive step of launching a new MSc. in Global Brand Management. 

Enrolment for the September 2014 course is now open.  Griffith College has teamed up with brand experts Alexander Dunlop (ADL) for the course and students will have the opportunity to work on real-life problems in the industry with global brand teams.  Brand identity, the impact of culture on brand, marketing mastery and optimising communications by turning local into global will be just some of the subjects explored on this wide-ranging course.

In addition, students will gain knowledge and understanding of key areas of international business management and be given a thorough grounding in current theoretical brand management concepts, marketing models and tools and new ways of analysing strategies and developing insights and campaigns.

Griffith College hopes to strengthen connections with Ireland-based multi-national companies and help them to build their own global brands through the collaborative elements of the MSc.  The MSc in Global Brand Management is the latest addition to the existing range of postgraduate programmes already on offer at Griffith College Graduate Business School.

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