Wednesday 26 July 2017

Clarins launches new Hydra-Essentiel range and it’s beautiful

The Clarins moisturisation success story continues, thanks to the intelligent combination of nature and science.

Water is essential for life and also skin beauty. Pretty, fresh, smooth and radiant skin is one that’s perfectly moisturised, that retains moisture despite many daily dehydrating factors – ageing, skin type, heat, cold, pollution…

After studying climate, Clarins Research then looked at daily thermal shocks and demonstrated for the very first time, their impact on the skin’s natural capacity to retain water. To address this problem, Clarins Laboratories turned to Nature and discovered a plant with succulent leaves which encourages the natural hydration of the skin, organic leaf of life, and combined it with Clarins new anti-pollution complex* to offer an intense hydrating action.

The impact of thermal shocks on skin hydration

Whatever the weather, our comings and goings from indoors to outdoors, expose us every day to changes in temperature and humidity. When we go out, travel on buses or trains, shop in an air-conditioned store, after a workout in the gym… we are exposed to as many as 17 thermal shocks a day, and so is our skin.

The skin’s natural hydration and the essential role of sponge molecules

Hydration is the skin’s most important requirement and a woman’s top beauty priority. Well-moisturised skin is skin that not only has enough water reserves via the microcirculation at dermal level, but also has effective natural water retention systems thanks to “sponge molecules” at all its levels and an effective barrier function.

Hyaluronic acid and proteoglycans: how moisturisation works

Hyaluronic acid, a molecule belonging to the family of glycosaminoglycans (GAGs), is mainly present in the ground substance of the dermis and also in the lower layers of the epidermis. Thanks to its specific structure, it acts like a “sponge molecule” capable of holding up to 1,000 times its weight in water. Hyaluronic acid is the main element responsible for retaining water in the skin.

Proteoglycans are found in the ground substance of the dermis. Thanks to their hygroscopic properties, proteoglycans play a role in the cohesion of the dermal extracellular matrix required for good water retention in the skin.

A Clarins Laboratories innovation: power the skin’s natural hydration

To observe Nature and take inspiration from it, is one of the secrets of Clarins Research. One plant in particular captured the attention of Jean-Pierre Nicolas, Clarins’ ethnobotanist, during one of his trips to Madagascar: the leaf of life and its succulent leaves which, despite the many changes in temperature the plant is exposed to, remain full of water. “Leaf of life” was given its name by Madagascans because it’s a plant essential for life, just as water is essential for a woman’s beauty. It represents a new chapter in Clarins story of bio-inspiration.

The leaf of life: a fascinating example of self-hydration

Despite intense sun, major variations in temperature between night and day and very low rainfall, the leaf of life is incredibly resistant and still keeps its pale green, fleshy leaves filled with water. Or rather filled with a hydrating sap, a nourishing liquid that means the plant is known as a “succulent”. It is this ingenious survival strategy that Clarins researchers decided to investigate.

The daily thermal shocks that the skin and the leaf of life are exposed to, are not the only thing they have in common. Parenchyma, epidermis, cuticle… the plant’s water retention system is very similar to that of the skin, with its dermis, epidermis and hydrolipidic film. Both skin and plant have a deep level for building water reserves, an intermediary level to protect and limit water loss and a hydrophobic surface level to fight dehydration and act as a barrier.

The 6th generation of a pioneering complex

Even when water retention is perfectly restored, the skin can still appear dull and show signs of discomfort. The pollution in today’s world, both outdoor and indoor, damages the hydrolipidic film, weakens the skin and reduces its capacity to retain water. To provide skin with extra protection, Hydra-Essentiel moisturisers contain Clarins new anti-pollution complex.

Indoors or outdoors, it’s the same problem

Just opening your window or walking into your house brings in pollution from outside, which adds to the pollution already generated by household activities. This link between the air inside and outside was the catalyst for the first study carried out by Clarins Research on the impact of four major types of pollutant which affect our indoor and outdoor environments : exhaust fumes, particles, formaldehyde and cigarette smoke.

To highlight the main harmful effects to the skin:

1. Weakening of the skin’s barrier function: skin is rougher, less radiant, it becomes dehydrated.

2. Overproduction of free radicals: considerable damage to cells.

3. Additional ageing breakdown of the extracellular matrix, bad cohesion between the dermis and epidermis.

Every skin has different needs and certain climates require special types of skin care. This is why Hydra-Essentiel comes in a variety of 5 textures and 1 serum offering tailor-made freshness and comfort: Bi-phase Serum, Silky Cream SPF 15, Rich Cream, Cooling Gel and Milky Lotion SPF 15.

Visit Clarins.com to find out more.

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