Sticking to core beliefs
We're sticking to our core beliefs giving the best quality will serve us well in the long run. People trust their butcher more these days; from the news at the start of the year we've found out the high cost of cheap food.
Where did it all begin?
I'm a third generation butcher. It was started off by my grandfather in the 1920's. My father took over and we had eight shops around Dublin and Wicklow in the seventies. Now we focus on the one shop in Wicklow Town. I took over from my father in 2006.
It's more work at the moment, unfortunately.
Alan Sugar, Donald Trump or Bill Cullen?
Bill Cullen. I like his drive and positive mental attitude.
Best piece of advice you have ever received?
You have the power in your own mind to define your own life.
How many hours do you work in an average week?
At least 50.
Pen and paper or iPad?
Pen and Paper for a quick to do list. An iPad make writing our newsletters, blog and social media much easier. I couldn't be without either.
'Rough Ride' by Paul Kimmage.
The toughest lesson you've learned in life.
Life is not always fair.
What are the main challenges your business faces at the moment?
The economy in general - people have less money to spend so they chose to spend it very wisely. We have to make sure we give great quality and customer service.
What's the best way to win friends and influence people
Be kind, respectful and yourself!
Cats or dogs?
Dogs - they're loyal and friendly.
A movie you've watched more than once
The Shawshank Redemption
West Cork or Italy.
Do you try to keep fit?
I cycle and walk - good for the mind and soul.
The last song to stick in your head was...
'It's always darkest before the dawn' by Florence and the Machine
You learn more from failure than success. Agree or disagree?
Have you any plans to retire?
Lots of plans, but I have to sell a lot more steaks first.