Three Irish rugby players drew huge crowds to the newly revamped Sam McCauley store at Redmond Square on Saturday.
Speaking at the start of the celebrations on Friday evening, owner Sam McCauley thanked everyone for their support over the years.
He said he had confidence in Wexford and was happy to 'invest in the future' despite the difficult climate the country is currently experiencing.
Mr. McCauley paid tribute to managing director, Patrick McCormack, the team at Redmond Square headed up by manager, Ann Devlin, and the support office staff.
He said Redmond Square, which was the second branch he opened, had come from humble beginnings in 1991 to the current state-of-the-art store, complete with a cutting edge robotic dispensing system which will not only improve efficiency but also allow pharmacists more time with customers.
'I'm very proud at this time, this difficult time in our economic life, to show confidence in Wexford', he said.
'Ireland is open for business and we are showing confidence in the future. I see this as a platform for our future growth.'
Activities in the store throughout the weekend included: face painting, music and makeovers. Health screening week is continuing in store until Friday.