FAILTE IRELAND says Wexford is for the first time in over 10 years leading the south-east region with the highest number of overseas visitor numbers and the amount they spend.
It says Wexford attracted 229,000 visitors in 2012 and increased its tourism income by over 50pc to €65m, compared with the 2011 figure of €40m.
Waterford falls into second place and Kilkenny third followed by Tipperary south and Carlow.
The region as a whole earned €232m from tourism in 2012.
Chairperson of Visit Wexford, Peter Wilson, said the figures speak for themselves.
'We are thrilled to have such a great number of visitors coming and spending in Wexford and even more thrilled that this figure is growing. We put a huge amount of time and effort into building, growing and communicating the tourism products of Wexford through the Visit Wexford tourism group and we are all delighted to see this reap the rewards.'
In the past week, Acting County Manger Adrian Doyle, Wexford County Council and Visit Wexford hosted 18 members of the Irish Tourism Operators Association. 'The feedback we received at the event was invaluable and hugely positive so we hope that communication events that we carry out like this will again be reflected in the visitors numbers to Wexford,' said Mr. Wilson.
He said it was no coincidence that the upturn in these figures directly align with the commencement of the collaborative tourism group that is Visit Wexford.