Saturday 19 April 2014

Prim-Ed top of the class

Laoise Nolan (8) and Dillon Cummins (6) working on their homework at the launch of Prim-Ed’s heavily discounted new workbook series. Also pictured is Prim-Ed’s Marketing Manager, Jessica Murphy.

NEW ROSS schoolbooks company, Prim-Ed, has slashed workbook prices ahead of the new primary school year.

Prim-Ed Publishing has dropped the price of its entire workbook series by as much as a third.

The price drop came as the Bosheen based company launched its new English Workbook, an addition to its best-selling New Wave Mental Maths and My Spelling Workbook series.

The Prim-Ed workbook price cuts range from twenty to forty per cent on retail prices and means the company has over-delivered on Department of Education recommendations and publisher commitments that schoolbook costs be reduced by between 12 and 17.5 per cent. Prim-Ed is among the first to slash its schoolbook prices.

'We know parents are under new pressures and we want to help so all workbook prices have been reduced. We're engaging closely with teachers and the National Parents Council and we hope this price drop will ease the burden on parents, particularly those with several children at primary school,' said MD Seamus McGuinness.

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