THE battle is underway for the region's local radio licence.
The warring parties will go head to head at an oral hearing in Sligo next Monday.
Ocean FM, which has had the licence for almost ten years, faces a challenge from Coast FM. The latter is a consortium led by Paul Claffey and is owned by County Mayo Radio which trades as Midwest Radio.
Mr Claffey previously held the licence for the area from 1990 to 2004 when he ran North West Radio, a sister station of Mid West.
Coast FM strongly believes that a stand alone radio station is not viable in the North West.
Its submission to the Broadcasting Authority of Ireland states such a model has failed.
If it gets the licence, Coast FM intends to share programming and resources with Mid West Radio which is based in Ballyhaunis.
Station Manager Tommy Marren said: "Our application has proven that there is an appetite for change.
"We have a 14 year track record of being successful here."
The BAI hearing takes place in the Clarion Hotel from 10am and is open to the public.