independent

Friday 18 August 2017

Mullaghmore will feature in new ad

A new Wild Atlantic Way TV ad filmed at Mullaghmore will encourage people to 'Get Away from it All.'

The new Fáilte Ireland TV advertisement will began airing this week as part of the latest home holiday campaign for the Wild Atlantic Way.

The ad, which is a key feature in a wider, 'Embrace the Wild Atlantic Way of Life' campaign, emphasises the opportunity for Irish people to discover the west coast and truly get away from it all as they personally benefit from a break along the world's longest defined coastal route. The ad will be aired throughout May on RTE, TV3, Channel Four and a number of Sky channels amongst others.

The ad, with a soundtrack from Irish band Walking on Cars ('Don't Mind Me'), includes footage of Mullaghmore (Co. Sligo), Keem, Achill (Co. Mayo), Ballinskelligs (Co Kerry) and Derrigimlagh (Co. Galway) to highlight the variety of experiences to be had along the Wild Atlantic Way and its ability to allow visitors to relax and reconnect.

The new ad can be viewed here [https://youtu.be/kDfnkmo43OU].

The television campaign is also being accompanied by advertising across national and local radio, outdoor, online and social media channels and will run during May and will be repeated in September and October.

Welcoming the campaign, the Minister of State for Tourism, Patrick O'Donovan TD said:

"While many overseas visitors are discovering the joys of the Wild Atlantic Way, the route has also been incredibly popular with the domestic audience.

The west coast brand has helped rejuvenate many tourism businesses and communities along its route and is driving incremental growth in visitors and revenue.

I am pleased to see Fáilte Ireland leveraging this domestic appeal to maintain business momentum beyond the high season with targeted advertising in spring and autumn and would encourage anybody who has not had the experience yet to get out there and discover the west."

The Wild Atlantic Way campaign follows hot on the heels of Fáilte Ireland's latest domestic marketing campaign for Ireland's Ancient East which was rolled out in March.

Visitors who stayed in hotel accommodation accounted for over 3.6 million domestic trips in 2016.

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