Latest fashion trends inspired by the newest celebrity looks

Published 09/08/2014 | 00:00

This week we visit Action on Grattan Street. This boutique has been bringing fashion to Sligo for more than 24 years. The shop stocks a wide range of the latest fashion merchandise inspired by the newest celebrity looks from Beyonce to Katy Perry and Kim Kardashian to Rihanna.

Buyer, Roisin Murphy, said the store's goal is to provide its customers with the trendiest wear at affordable prices.

She said: "We aim to bring our shoppers the latest looks at the cutting edge of fashion and at prices that make sense. We are grateful to our customers, some of who have been very loyal to us since we opened in 1990."

A family atmosphere is evident at Action.

Roisin said that not only does the shop welcome return customers, they often bring their daughters along also. This is something Roisin described as "delightful".

"Both mothers and daughters are pleased to be able to shop here and purchase items that are age appropriate for them, all under one roof."

"Time and time again our customers tell us they are delighted to shop in Action as they do not feel pressurised to buy."

A wide variety of fashion is available at this vogue boutique. From crochet tops to jumpsuits, clubby dresses to cropped tops and jeans to cut off trousers, every trend is catered for.

Other popular items at the shop include smart dresses, jackets and the one of the "in" styles of the summer, kimonos.

Roisin said the shop supplies for all occasions, from casual to smart.

"If it's in fashion, it's in Action," she said.

Outfit one is perfect for a day at the races or a wedding occasion. This floral dress has adjustable elastic straps and comes in sizes 8-14, at just €20. This print has been extremely popular and is a key trend going forward for Autumn.

Here, it is teamed with a fuschia cropped fitted jacket, priced at just €30.

This jacket is also available in sizes 8-14 and comes in seven colours. This is a very versatile look due to the range of colours in the dress.

Outfit two is sure to turn heads for a night on the town. This is a stunning bodycon dress with seductive lace insets, just €35.

The back features an exposed gold zip and open centre panel. It is paired with a gold clutch with diamonte detail, just €15.

This bag is also available in black and silver.

Outfit three is comfortable and casual and appeals to all age groups.

This Italian sleeveless tunic top costs just €30.

The outer layer is a delicate mesh with a chain design and a full top underneath. Here it is teamed up with an Italian full sleeve cardigan at just €20. The carigan has key button details on the sleeve cuffs and on the front. This look is finished off with a pair of high waist skinny jeans which come in sizes 6-14, only €25.

Don't miss the sale on now at Action, with great bargains on offer.

And one thing is for sure, you will be getting high quality Irish brand as the shop has built up a strong relationship with its local suppliers.

A range of debs dresses are also expected very soon at sensible prices.

Sligo Champion

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