Sligo take on 'Parting Glass' a YouTube hit
A group of local business people decided to promote Sligo in a novel, light-hearted way ahead of next summer's Fleadh.
Colin Gillen, Dale Barber, Paul O'Donnell and Michael Caheny all run pubs in the county.
Colin said: "We got together to think of a way to promote local music in Sligo. We wanted to get the message out there that Sligo is a vibrant, creative place."
The team decided to put a Sligo angle on an international ad, from Tullamore Dew. The short film shows the four men in matching suits walking through the Sligo countryside, including a brief stop in a graveyard, with a cunning twist at the end.
They visit Barry's in Grange, The Swagman, Furey's and McGarrigle's for their night out.
"With the Fleadh coming to Sligo in August, we wanted to highlight the best of music in our pubs.
"We featured all local musicians and vocalists with the aim to highlight landmarks such as Knocknarea, Benbulben and the Garavogue River," Colin added.
The Sligo film was released on Wednesday and became an instant online hit.
"The amount of people sharing it on Twitter and Facebook is great. We knew locally that people would help us get it out there. We hope the Vintners will pick up on it."
He said that the film was made with the 'good will' of all involved.
"It could not have happened without their support. The musicians such as Rackhouse Pilfer let us film during their performances.
"The air of the song is The Parting Glass, an old lament; Miles Graham on vocals, Fiachra Cunningham on fiddle and Kenny Donagher on accordian are all based in Sligo."
The film, five minutes long, was directed and produced by Colin. Peter Martin and Peter Clyne were cameramen.
* Go to http://youtu.be/WepiuDT_Zrs